Privacy Policy & Terms

Rootstock Holdins LLC Messaging Program Privacy Policy

Effective Date: June 30, 2025

This Messaging Program Privacy Policy explains how Rootstock Holdings LLC (“we,” “us,” or “our”) collects, uses, and protects information related to our text and email marketing communications (the “Messaging Service”).

1. Information We Collect

We may collect the following categories of information:

  • Contact details (e.g., mobile number, email address) you provide when opting into the Messaging Service

  • Messaging metadata (e.g., delivery confirmations, opt-in timestamps, opt-out requests)

  • Message content, response history, and usage logs

  • IP address, browser/device data, and cookie identifiers used to personalize your experience

  • Information you provide via surveys, promotions, or customer service interactions

We may use cookies or similar technologies to store and retrieve data related to your interaction with our Messaging Service, including personalized reminders and campaign preferences.

2. How We Use Your Information

We use your information to:

  • Deliver and personalize the Messaging Service (e.g., location-aware reminders, product notices)

  • Monitor performance and effectiveness of our communications

  • Respond to support inquiries or transaction confirmations

  • Comply with applicable legal obligations

We do not sell your mobile number or messaging data, and we do not share personal messaging information with third parties for marketing or targeted advertising purposes.

3. Message Consent & Frequency

By providing your mobile number or email and affirmatively opting in, you consent to receive marketing messages (including automated or pre-recorded messages) from Rootstock Holdings. Consent is not a condition of purchase. Message frequency may vary. Msg & data rates may apply.

You may receive messages such as:

  • Expedited land sale opportunities

  • Contract or closing updates

  • Educational content related to property transactions

4. Your Choices & How to Opt-Out

You may withdraw consent and opt out at any time by replying:

  • SMS: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT

  • Email: Click the unsubscribe link or reply with “Unsubscribe”

We honor all opt-out requests within 10 business days, including those received by voice, email, or other reasonable means. Opting out via one channel (e.g., text) applies to all automated outreach (e.g., email, voice) under FCC rules.

You may also text HELP at any time for customer support.

5. Data Retention

We retain contact records, consent logs, and opt-out history for at least four (4) years in accordance with U.S. compliance requirements. Other personal data may be retained only as long as needed to fulfill the purpose for which it was collected or as required by law.

6. Information Sharing

We may disclose your information:

  • To trusted service providers who assist in delivering the Messaging Service

  • When legally required (e.g., subpoenas, court orders)

  • To protect the rights, property, or safety of Rootstock, our users, or others

Aggregate and de-identified data may be shared for analytics or reporting but cannot be used to identify individuals.

7. Data Security

We use commercially reasonable physical, technical, and administrative safeguards to protect your personal information. However, no transmission or storage can be guaranteed 100% secure. By using the Messaging Service, you acknowledge this risk.

8. State Privacy Rights (California, Virginia, Colorado, etc.)

Residents of certain U.S. states may have specific privacy rights, including:

  • The right to access, correct, or delete personal data

  • The right to opt out of the sale or sharing of personal information

  • The right to limit the use of sensitive personal data

To exercise any of these rights, please email us at info@rootstockholdings.com.

We do not sell or share personal data for cross-context behavioral advertising.

9. Children’s Privacy

Our Messaging Service is intended for individuals 18 years or older. We do not knowingly collect or store information from children under 13. If we become aware that we have received personal data from a child under 13, we will delete it promptly.

10. Contact Us

For questions, concerns, or to exercise your privacy rights, contact:
Rootstock Holdings LLC
5900 Balcones Drive, Austin, TX 78731
Email: info@rootstockholdings.com